We built this because nobody else would.
LIFTED exists because we got tired of being told to "just push through" while our brains stopped cooperating.
It started with a word I couldn't find.
I was in a meeting with twelve people—a meeting I'd called, about a project I was leading—and I forgot the word "strategy."
Not a complex word. Not industry jargon. Strategy.
I stood there, mid-sentence, while everyone waited. The word was gone. Just... gone. Like someone had reached into my brain and deleted it.
I covered with a joke. Changed the subject. Finished the meeting.
Then I went to my car and cried for twenty minutes.
That was the moment I knew something was seriously wrong.
I was 47. I'd built a successful career on being sharp, quick, reliable. I was the person who remembered everything—names, numbers, the detail from the meeting six months ago that nobody else caught.
And suddenly I couldn't find basic words. I was walking into rooms and forgetting why. Reading emails three times and still not processing them. Lying awake at night, exhausted but unable to sleep, terrified I was developing early-onset dementia.
My doctor said it was stress. "You're doing too much. Try to relax."
I wasn't stressed. I was scared.
So I did what I always do: I researched.
What I found made me angry.
After weeks of digging through medical journals, I finally found the answer.
It wasn't dementia. It wasn't "just stress." It wasn't aging.
It was perimenopause.
Specifically: the dramatic decline in estrogen was crashing my acetylcholine (the neurotransmitter responsible for memory and word retrieval), depleting my melatonin (destroying my sleep), and dysregulating my cortisol (making stress feel unbearable).
My brain wasn't broken. It was starving for chemistry it used to have in abundance.
And here's what made me angry:
This affects 68% of women in their 40s and 50s. SIXTY-EIGHT PERCENT.
Yet when I searched for solutions, I found:
- →Generic "brain health" supplements designed for 80-year-olds
- →Menopause products focused entirely on hot flashes
- →Celebrity-endorsed nonsense with no scientific backing
- →Doctors who dismissed the cognitive symptoms as "not a big deal"
Nobody was connecting the dots. Nobody was saying: "Your brain fog, your sleep problems, and your stress reactivity are all connected—and here's the specific biology of why."
Nobody was building products for women like me.
So I decided to build them myself.
What LIFTED is really about
LIFTED isn't a supplement company.
It's a refusal to accept "just push through" as medical advice.
It's a rejection of the idea that cognitive decline is inevitable, untreatable, or "just part of getting older."
It's recognition that women in their 40s and 50s—at the peak of their careers, their responsibilities, their lives—deserve better than being dismissed, ignored, or told to try yoga.
Our mission is simple:
Help women feel like themselves again.
Not a lesser version. Not a "good enough for your age" version. Not a patched-together-on-caffeine version.
The real them. The sharp, capable, reliable person they've always been.
That woman isn't gone. She's just been failed by a system that doesn't understand what she's going through.
LIFTED is here to change that.
The people behind LIFTED
Emma Chen
Founder & CEO
"I started LIFTED because I couldn't find what I needed—and I knew millions of other women couldn't either."
Emma spent 20 years in finance, rising to CFO of a regional investment firm. She built her career on precision, analysis, and never missing a detail. When she started forgetting client names and losing her train of thought in presentations at 49, she approached the problem the only way she knew how: research. Hundreds of hours of reading later, she understood the biology—and saw that nobody was solving it properly.
Her approach: treat women's cognitive health with the same rigor and respect as any other health category. No pink-washed marketing. No vague "wellness" promises. Just science-backed formulations for the specific biology of what's actually happening.
She lives in Queenstown with her husband and their border collie, Scout, who has more energy than she'll ever have again. Her weekends involve trail running, mediocre attempts at sourdough, and pretending she'll eventually learn to ski properly.
Her favorite LIFTED product: "Focus. Getting my words back felt like reuniting with an old friend I thought I'd lost forever."
LIFTED is built by a small, passionate team united by one belief: women deserve better.
Our team includes:
- →Formulators who specialize in nootropics and adaptogens
- →Researchers who actually read the studies (not just the abstracts)
- →Customer support humans who understand what you're going through (because they've been through it too)
- →Operations people who obsess over getting products to you fast
We're not a faceless corporation. We're a group of people who believe this work matters—because we've seen what happens when women get the support they need.
We read every email. We take every piece of feedback seriously. We're constantly improving because we know how much this matters to you.
It matters to us too.
Our approach to formulation
We don't formulate supplements. We solve problems.
Every LIFTED product starts with a question: What's actually happening biologically, and what does the research say can help?
Not "what ingredients are trending."
Not "what can we make cheaply."
Not "what sounds good in marketing copy."
What does the science actually support?
OUR FORMULATION PRINCIPLES:
1. MECHANISM FIRST
We identify the specific biological pathways being disrupted, then select ingredients that target those pathways. LIFTED Focus targets acetylcholine and NGF. LIFTED Sleep targets melatonin and cortisol. LIFTED Calm targets the acute stress response. Everything is designed with the mechanism in mind.
2. CLINICAL DOSING
We use ingredients at doses that match the clinical research—not "fairy dust" amounts that look good on labels but don't do anything. When a study shows Lion's Mane works at 750mg, we don't use 50mg. When L-Theanine shows effects at 50mg, we use 50mg.
3. QUALITY SOURCING
We use clinical-strength extracts, not cheap powders. Our 10:1 mushroom extracts deliver the equivalent of 2,500mg from 250mg of extract. It costs more. It works.
4. THIRD-PARTY TESTING
Every batch is tested for purity, potency, and safety by independent laboratories. We don't just trust our suppliers—we verify.
5. TRANSPARENT LABELING
No proprietary blends hiding inadequate doses. Every ingredient, every amount, on the label. You can verify our formulations against the research yourself.
This approach costs more. Takes longer. Requires saying no to cheaper alternatives.
We do it anyway.
Because we're taking these products too. And we want them to actually work.
What we will never do
✗WE WILL NEVER use proprietary blends to hide inadequate doses
✗WE WILL NEVER make claims we can't support with research
✗WE WILL NEVER use cheap fillers or low-quality ingredients to cut costs
✗WE WILL NEVER dismiss your experience or minimize what you're going through
✗WE WILL NEVER pretend supplements are magic pills that work overnight
✗WE WILL NEVER prioritize profit over product quality
✗WE WILL NEVER stop improving based on customer feedback and new research
These aren't marketing promises. They're the lines we won't cross.
You've been failed enough. We refuse to add to that list.
About the company
LIFTED PTY LTD
LIFTED is a New Zealand-registered company, founded in 2020 with a simple mission: create cognitive support supplements that actually work for women in hormonal transition.
HEADQUARTERS:
5/5 Kyle Street
Riccarton, Christchurch
New Zealand 8011
FULFILLMENT:
To ensure fast delivery to our customers, all products are manufactured and shipped from the United States using GMP-certified facilities. Most US orders arrive within 3-5 business days.
CONTACT:
support@try-lifted.com
We're a small company by design. That means:
- →Real humans answer your emails (usually within 24 hours)
- →Your feedback actually reaches the people who can act on it
- →We can move fast when we need to improve something
- →We know our customers by more than order numbers
We're not trying to be the biggest supplement company. We're trying to be the best at one specific thing: helping women feel like themselves again.
You're not alone in this
When I was in the worst of the fog, the loneliest part wasn't the symptoms.
It was thinking I was the only one.
Turns out, I wasn't. Not even close.
68% of women in perimenopause experience brain fog. That's tens of millions of women—going through the same thing, often in silence, often convinced something is seriously wrong with them specifically.
One of the most important things LIFTED does isn't selling supplements. It's saying, out loud:
This is real. It's biological. It's common. And it's not permanent.
You're not losing your mind. You're not developing dementia. You're not "just stressed" or "doing too much" or any of the other dismissive explanations you've been given.
You're going through a biological transition that affects your brain chemistry—and you deserve support that actually addresses it.
LIFTED is more than products. It's recognition.
Recognition that what you're experiencing is valid.
Recognition that you deserve solutions, not dismissal.
Recognition that you're not alone.
Thousands of women are on this journey with you. Many of them are already feeling better. Their stories are in our reviews, our emails, our community.
You're joining something bigger than a customer list.
You're joining a group of women who refused to accept "just push through" as an answer—and found something better.
Our promise to you
PRODUCTS THAT WORK
Formulated based on research, not trends. Made with quality ingredients at clinical doses. Designed for the specific biology of what you're going through.
HONEST COMMUNICATION
We'll tell you what our products can do—and what they can't. We'll give you realistic timelines. We won't promise miracles.
RESPONSIVE SUPPORT
Real humans who respond quickly, understand what you're experiencing, and actually help solve problems.
YOUR MONEY BACK IF IT DOESN'T WORK
60-day guarantee on everything. If you don't notice a difference, we'll refund you. No interrogation.
CONTINUOUS IMPROVEMENT
We're always learning—from research, from customer feedback, from our own experience. Our products get better over time.
RESPECT FOR YOUR INTELLIGENCE
We won't dumb things down or hide behind vague marketing. We'll explain the science. We'll show our work. You're smart—we'll treat you that way.
This is the company we wished existed when we needed it.
Now it does.
You found us. Now let us help.
If you're reading this page, you probably recognize yourself somewhere in our story.
The fog. The exhaustion. The stress that used to roll off and now levels you. The terrifying moments when your brain just... stops cooperating.
You're not alone. You're not crazy. And you're not stuck.
We built LIFTED because we needed it. We keep building it because thousands of other women need it too.
You've done the research. You've read the pages. You've probably been skeptical—we were too.
Now there's only one way to know if it works for you.
Try it.
60-day guarantee means there's no risk. Either it helps, or you get your money back.
But we think it'll help.
Because it helped us. And it's helped thousands of women just like you.
Your brain deserves support. Your life deserves to feel like yours again.
Let's get you there.